What they are building is a quite ambitious Project Management tool which uses the GIFT token in order to organize WBS and keep high-quality projects without leveraging on opportunistic funds/third-party investments.

I understand your preoccupation for the current "crypto-for-crypto" buzz out there, but the use of the GIFT-token is just a simple way to allow clients to select tasks and manage the project, while developers are selected based on the best contribution given and early investors/donors are rewarded based on community engagement and value of the project.

I see this as an application of Game Theory on a large-scale - not as a "yet another crypto-speculation."

That sounds exactly like what the concept of money is.