As interesting as this may be I think we're all overlooking one basic fact. They're launching through Binancepool. As of now there is no other way for countries and demographies that have huge numbers of football fans to acquire these tokens especially if Binance have those countries blacklisted.
And as far as shady stuff go, yeah sure why not? I mean even Bitcoin was used for shady stuff back in the early days. The point should be not what bad things can happen but the good things. I'm kinda coming up with all these scenarios in my head where this can be advantageious. I'm kinda new to sports betting so maybe someone with more experience can answer this..