The tactic is the most usual, you just need not panic and do not sell your tokens, because they are counting on it, you ask who are they? I think that over time you will understand that today's crypto-currencies are managed by some people.
Yep!
Perhaps I'll never understand why it is still a question
If you do know the project beneath your token stay cool and just wait. Thats why I prefer not the top rating tokens, but more like PKT (know this?). I will hold it untill the price match my interest