Wide Adoption: Competing with businesses such as eBay, Uber, Airbnb, and Facebook, require blockchain technology capable of handling tens of millions of active daily users. But really, a large of current users are already in the business. This is really hard for Elisia.
The market will always remain competitive for all products/services and blockchains are no exception. There is ever growing competition between blockchains to come out with better solutions either in the form of a new project or hard fork of an existing project.