How about this idea ; Everybody involved in penguin gives a % ( 2~3) to penguin.org. Also the transaction fees go to penguin org. With this money penguin org actually buys some south american real estate, where the King pinguin lives. And this will be the pinguin reserve. Also, the value of the coin will be that you have to have penguincoin if you want to visit. The total ownership of the land will be the the total number of coins. So the coins will also be 'stakes' in the land . The penguin.org will not have ownership. Everybody who owns penguin coin will be owners.... Penguins happy, humans happy. Make it so.
edit : I don't have to tell you that the coin would get an insane amount of press then, and probably backed buy greenpeace as well..And last but not least : It will be the FIRST coin to actually be worth something ! The first ! Do you see it ? Man those pengiuns will have a good life !
I think think that this would be an awesome thing to do to get some publicity. We should really consider doing this.