I have done my own mining, set up servers, cooling, and data center space. Fixed the equipment when it failed and had to make sure it was online and secure from hackers. Genesis Mining is so much easier. I like how the chose Iceland as the Mining location with arctic air and thermal power. The interfaces are easy to use and the protection you from making dumb mistakes like too small of bitcoin deposits that eat up all your profits.
Bottom line these guys are reputable, honest, transparent (twitter, email, portal screens) and efficient. Look no further than here if you want to mine Crypto's.