Probably a scam, we'll see if ICOEthics confirms this at a later date.
As far as i can tell, either there are 1-2 guys working on this project at maximum (meaning all the pictures are fakes), or they're completely incompetent when it comes to everything they do and what they actually want to achieve/present.
If you take time to read carefully, their grammar/English skills are terrible. Coupled with that, descriptions for just about everything are nonsense. It's easy to get detoured by the graphics/artwork on many of these projects; if you strip all that off, you're left with nothing but a mere shit/scamcoin.
They need to support the team profiles with linkedin links or other references. Otherwise, we can consider most of their photos as fake or just grabbed from the net. Sometimes you can tell if the team is legit just by giving their profile links.
Hi there yeah you can check me out i'm totally real lol
https://www.linkedin.com/in/philip-eggen-165ba1108/also our team is 20+ strong i know the environment of projects these days but we are the real deal we're doing an event down in San Diego on 16th if you are around and wanna check us out also we're down to here any feedback we've been at this thing for months and months but we wanna hear from the bitcointalk community. Also we have a working prototype
http://tunetrader.herokuapp.com/#/SongList