Oh, and the last thing... When you visit the Xchange website, you don't immediately see that it's associated with ExchangeCoin. That makes verification of claims from EXCC website even harder. If I wanted to just check if Xchange.me is really any associated with you, I would have to search for quite a while on the website (and I say this based on that I did exactly that a few moments ago). There's no ExchangeCoin logo even at the bottom of the page, I found it only in the contact form (which is just a link to the EXCC support page). I think that's one of the reasons why people may feel that the project non-transparent.
But don't get me wrong: you're doing great job. That's only a bunch of my advices, which I hope are accurate.
Cheers!