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1  Alternate cryptocurrencies / Altcoin Discussion / Re: Characteristics of Successful ICO on: February 06, 2019, 03:39:54 PM
Successful ICOs are transparent, has a lot of hype from media and celebrities. Don't change their words ones spoken.
Has a unique and effective advertising policy and a multiple way to make payments for purchasing the token.
Marketing does not always affect success, but it is one of the indicators that the team is not indifferent to it and they want to show all its advantages. Now on the bear market many even successful projects do not stand up and fall apart, so it's better to look also at its technology, whether it will be relevant.

Does anyone have specific examples of where Marketing was a major factor in an ICO's success? Marketing doesn't get much love in this industry lol. and most responses don't go beyond having a "good marketing strategy"
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