Here, let me explain a little about the SXSW connection.
The Octocoin dev team has 8 devs. Yes, they are THAT bent on the number 8. And they wanted to have a cool announcement, so they went in to a zero-gravity chamber at SXSW at 18:08 to press a button, essentially launching the coin. 8 devs launch a coin at 18:08 in zero-gravity. Thats... thats pretty frickin' cool if you ask me!
Now that being said, the devs clearly went to SXSW. That probably explains some of the twitter delays and what not because hell, if I paid to go to SXSW I would be spending all of my time there too!
There is a great little community forming around this coin, I'm loving it! Also, we are in first by almost 20% in the bittrex poll!