1st:

Professional image. Open a thread offering a bounty for who designs the new website, following your current logo, colors and theme. We have in mind something with a professional looking, maybe something like http://www.qrk.cc/ or http://www.q2c.cc/. The idea is for them to show their portfolio or an idea of what they would do and let the community vote.

Use this same thread (or a different one) to collect donations explaining our marketing plan. The donations will be destined for the website bounty (we collected something between 1000 and 1500 MTC already for this) and for the 2nd and 3rd stages of the marketing plan.

2nd:

Promotion in blogs with high audience. Once we have the web ready, we will release a bounty to 2-5 (depending the donations we collect) bloggers who should write an article about the coin, we will prefer blogs in economic or investment fields, rather than within cryptocoins, aiming to hit mainstream media, but we will decide according to how many followers they have (in any case this will be clearly stated as part of the bounty rules).

3rd:

Social promotion. Once we have the web and the blog articles ready, we will launch a new bounty, this time we will want everyone to retweet or post on facebook (or pinterest, google+ ...) about any of the articles (2 to 5, depending the donations we collect), with this step we will for sure reach people outside the crypto world, and hopefully, if we didn't with previous step, we will hit mainstream media here.

Once we arrive here we will see what else we can do to continue, probably other bounties for better block explorer, payment gateways and similar.