Whenever Bitcoin's price is mentioned in the news, it's near a peak or ATH and will fall again. Normies always buy in when they hear its popular and swear off crypto when it drops. When will they learn.
I told everyone I knew with a vested interest in BTC to sell on 19th December 2017. That call was based on observing critical mass in mainstream media. Specifically, a local newspaper (the printed kind) had a half-page ad for a seminar at the local lawn bowling club on; 'what is' / 'how to buy' bitcoin. I knew then that it was only down from there because we were already at the 'tech-illiterate' end of saturation. Or, 'Normies' as you say.