I went through your roadmap and found three important points that will attract users :

High quality houses
By building well-designed, smart houses that incorporate technology to improve the daily life of renters.

Low prices that will be subsidized by the government and the rental will be limited for the apartments to ensure affordability to all tenants.

Tokenization
The profit generated will be tokenized, with 50% being paid out to token holders in crypto currencies like Bitcoin or Ether.