The project is interesting in the tech, of course, but in badmarket where there are hundreds of similar projects, the chances for its implementation tend to zero.
Only chance for devs to get something is to find a large investor who will finance everything.
Exchange Platform is now a saturated market and mostly newly launch exchange can hardly compete with the already established one that already build a strong reputation in the cryptocommunity.
I agree with you and the competition in the market will be huge. But in this case, the tokens will be used as a means of payment for goods and services .
This will provide them with a lot of liquidity.
it seems to me that it is too early to draw any conclusions about this.
it is still important to understand how popular the platform will be and how the team will be able to attract sellers and buyers to this platform.