As for me I think that it is more important not to lost money than to earn big profit. It is very important that all investment would be carefully analyzed and everything will be checked.
Crypto Commonwealth has a whitepaper for 83 pages. Everything is detailed explained in it. It takes a lot of time to study everything about the project.
A very serious documents, everything is explained by details. I think that investors will have more trust because everything is prepared very carefully.