When it comes to spotting a shit coin it is quite complicated.
Some investors like to invest on shit coin, they get in soon at very cheap rate, wait for full launch n small hype, then boom they dump and walk away before it crashes.
It takes great courage, good research skills to maintain that stance
Still, that's a ridiculous risk when you consider that you could definitely lose it all someday. It's better to hold Bitcoin and be at the mercy of its extreme volatility, than play games with shitcoins.
What else are investors doing than taking risks? Its only a good risk taker that thrives in any business. Yes, some risk are dangerous ones but no matter what we keep taking them. I know of a friend that only invest in shit projects per say. For him it's quick profit. Invest, cash out and move to another.
Spotting a shit coin by the way is something I personally find it hard to do. Still reading through and learning.