Shirt designers should have non Bitcoin related goods and start spreading their more general humorous or good designs to regular e-shops like TShirtHell, etsy, et al.
I'm starting a t shirt design/printing company in a few months and looking at accepting Bitcoin as payment but I'm also struggling to work out how to tier it, do I have a fixed price ie 1 BTC or do I link it to the £10 GBP price I'll be charging and people will have to pay the fluctuating BTC price?