What is a crypto liquidity provider?  Is it the same as a crypto market maker?

I’m on the biz development team of a new token, we are self-funded, no IEO, ICO etc. We’re looking to list on a legit crypto exchange with real volume and we have funds to spend to secure the listing. Here’s my question, every exchange we talk to requires that we work with a crypto liquidity provider. What is a crypto liquidity provider, is this the same thing as a crypto market maker, as in someone that puts up their own crypto to make the market? Where can I find a crypto liquidity provider? Who are the best crypto liquidity providers in the space?

How do crypto market making services work? Do different crypto market makers offer different crypto market making services?  

We’re listing our token on Bithumb global next month and are trying to pick a crypto market maker to work with. I have already read this article https://hackernoon.com/a-guide-to-market-making-for-crypto-startups-jydr387v  but still have some questions. I’m wondering, do different crypto market makers offer different kinds of crypto marketing making services? If so, what are some of the crypto marketing making services they offer? As in, do different companies implement different strategies? And, if they do, what kind of crypto market making strategy works best? Lastly, how do I find the top crypto market making services and providers?