It's becoming trendy, perhaps
As long as new investors can handle the wild price swings and avoid low ranked exchanges and all the dodgy scams around the place they should enjoy being a part of this evolution
It feels good to own a bit of digital gold to HODL for that one day when it eventually pays off (or implodes to zero)
Don't invest more than you can afford to lose and be prepared to lose up to 90% of your investment if you unfortunately invested during a major pump
Buy when the technical indicators show oversold conditions only, and if you're buying Bitcoin for the long term anywhere under $10,000 is a decent entry point now just wait for the dips