Weren't you suppose to discuss with your legal department about trademark issues with using the Satoshidice name? Satoshidice was pretty much the very first dice site ever created on Bitcoin network and it was very successful and sold for a huge sum back when Erik sold it. Its a piece of pioneer work in the bitcoin history.

Hence by reusing the name you are creating confusion because people might watch that Netflix bitcoin documentary which mentions Satoshidice, then go Google it and find your site and think its the same. I see some legal issues with this.

Exactly. Although link shorteners are very often used for passive income I personally almost never click directly on such links. Because of the very bad reputation of such links, it is much smarter to first check the link through some of the 'unshort' services. Better safe than sorry! 

Do you really think that we never heard about URL shortener as earning money possibility? Okay, I now heard for the first time about this tonicpow, but it is already a well-known micro earning way, mostly used by spammers (guess what your post looks like). although as far as I know, only the service owner takes money from there.
Good luck with your money