Roger Ver is a known anti-bitcoin advocate since long ago. His gripe with the bitcoin community was that most people didn't support the solutions for scaling that he also supported.
He has since been pumping his money to promote a forked bitcoin, that he tries to promote as the real bitcoin.

Partners of Roger Ver have also promoted BCash through their businesses. For example, known scammer Erik Voorhees turned his business, satoshi-dice, into a BCash-only gambling platform. He and Ver have worked together on many ventures like for example the failed KryptoKit wallet.