Since Bitcoin was the most visible and popular blockchain product for several years, they became synonymous, but luckily I think blockchain is finally pulling away from it as there are more and more visible use cases to the public outside of just crypto. I'm interested in how blockchain products are marketed to people outside of the space because this is a recurring problem. A colleague of mine wrote about it here: https://www.blockdriven.com/blog/marketing-blockchain-careers

If you're trying to read the market for crypto communities to advertise you, this is a good guide on market analytics: https://www.blockdriven.com/blog/market-analyst-blockchain-career