As we already know that Bitcoin us an avenue to invest money that is not in use for a particular period of time, so therefore, companies can invest in Bitcoin to save money that they don't intend to spend aside from running capital and concurrent capital in order to keep the company running and to avoid bankruptcy.
With the rate at which crytocurrency is evolving it obvious that it will have a great stand and impact in the future because people use it as a means of keeping their money and investing it to maximize their income. With the look of things right now crytocurrency tends to sustain investment at a proper exchange rates.