You have already called them names: "ordinary people", how would they not feel afraid in a new market that need cautions, even the old guys are still much afraid of the downs and ups in the market. We shouldn't pretend to say we don't really understand what happened to the last sect that invested into Bitcoin 2018-2019, even the sect before this ones, these season has created more fears in the heart of many concerning this technology called Bitcoin.
The more similarities we find with those ones that, for many reasons, don't believe in BTC yet, the healthier the BTC ecosystem becomes. Unless we´re trying to create a religion, we should leave the derogative adjectives aside.
"Ordinary people" are born, develop themselves in different aspects (including Crypto and no crypto fields) and die.
From that perspective, I'm still an "ordinary person" and I got some Bitcoin too 😁