Meliora will need marketing, it's success has a huge factor in its adoption and competitiveness with other more popular and advertised wallet options.
Tech-wise, its now extremely undervalued. I have done some research and found some of the project that the developers worked on prior to Meliora, they are impressive and capable developers.
However, the social media absenteeism will inevitably hold the token back and their twitter is extremely misused.