When it is rising, good news comes one after another; when it is falling, the bad news gets worse one by one. The market needs these news to drive the sentiment of retail investors.
It's not that Bitcoin doesn't care, but that the market needs these people to drive emotions, whether we want to believe it or not, even if we don't like it.
The irrational nature of the market is one of my least favourite things about it. It makes it harder for me to keep hope