The Daily Show has a history of doing this with topics. For example last year Stewart dissed Chicago deep dish pizza on the show in a dismissive off hand way calling it not a pizza but more a casserole, and a few weeks later the owner of Lou Malnati's Pizza was on the show as a guest, Rahm Emanuel (Chicago mayor) was sending pizzas to the Daily Show offices, so it has the potential to spark interaction for the community, for sure.
For reference on the Chicago pizza "feud":
http://www.mediaite.com/tv/jon-stewart-settles-new-york-chicago-pizza-feud-once-and-for-all-in-epic-star-studded-segment/