While this is a great event for the legitimacy of BTC, I think it's probably worth mentioning that the chairman of digitalBTC made his fortune through pretty questionable methods.

 http://drbenway.blogspot.com.au/2014/03/bitcoin-miner-listed-and-ramped-on-asx.html

without adressing the first half of that article in the second half there are links to forums of people saying how they were basically scammed by sms adverts for a "love calculator" service made by the chairman of digitalBTC which turned out to be a scam where users were billed weekly not to their knowledge and opting out was an arguous process. Not sure if these "sms scams" were as prevalent in other countries like the were in Australia but here they are advertised frequently often on "MTV" and other channels young teens are probably watching. They are solely targeted at children with newly acquired mobile phones not realising what they're signing up for and either themselves or their parents pay unkowingly.

TLDR the chairman of digitalBTC is basically a scam artist