The TraFi firms has been competing head to head for decades, dragging the fee rate for brokers down to even FREE.
But the fee rate of CoinBase is still high above 1% for retail users, even for Binance, the fee rate is above 0.1%, while the additional cost for one transaction is almost zero.
I am wondering why no star-up is messing up the market with price war, or those giants not wanting to beat Binance by lowering their rates.