Thanks everyone for your replies. I should maybe have been clearer, I have been making my living trading sports on the exchanges and betting with agents and 2 local bookies for the last 10 years.

I have been planning this for around a month and don’t plan to launch anytime soon as the last thing I want is exactly like a Acroman08 said… be overwhelmed and fall behind on customer service, support and payouts as it would be hard to recover from this if it’s the first impression people have of your sportsbook.

To expand a little more, my plans for the book is that I would have high limits and winners would be welcome. I’m totally comfortable with this side of the business, I just have little experience with starting up and gaining customers and a reputation.

Hi, so I think I have seen an opportunity to operate a sportsbook in a way that is slightly different and probably more user friendly than how the current ones are operating. I’ve been working in the online gambling industry for 10 years now and I know how a lot about betting markets and how the odds work so I’m not worried about that side of things.

There seems to be a lot of scams out there and I’m looking for insight on how to be trustworthy. Not looking to scam anyone or steal, I just want to run a good, well respected sportsbook. I guess people will say to use kyc or licenses but I’d like to hold off on these. In my experience having licensing and kyc does not necessarily mean that you are a good honest sportsbook. Be interesting to hear thoughts on this as it may sound suspicious?

So I’m looking for thoughts on how to gain trust and reputation, because I know I would have doubts depositing money into a brand new sportsbook that’s just appeared out of thin air.