Top 50 Instagram and TikTok accounts that are suitable for gambling advertising

It was a clickbait, right. I want to consider influencer marketing opportunities for gambling projects. The Data40 team collected 3,438 influencers ready to promote gambling. Based on Gambling/iGaming Instagram Inventory List for Marketing 2023 and Gambling/iGaming TikTok Inventory List for Marketing 2023, I have compiled the top 50 influencers on Instagram and TikTok. And I have included influencers who create videos on various topics, ranging from entertainment to sports. They may not gamble, but they promote gambling, and the audience here is positive about such advertising.

idx	Name	Platform	Followers
1	barstoolsports	TikTok	27 300 000
2	bleacherreport	Instagram	20 917 830
3	funnyhoodvidz	Instagram	17 069 181
4	egorkreed	Instagram	14 665 056
5	egorkreed	TikTok	12 500 000
6	loud_victor	Instagram	11 184 367
7	loud_coringa	TikTok	8 800 000
8	evtushenko_dima	TikTok	7 900 000
9	mrstiventc1977	TikTok	7 200 000
10	ziilverk	TikTok	7 200 000
11	jonvlogs	Instagram	6 406 242
12	rodrigofee2	Instagram	4 772 613
13	ivanzolo2004	TikTok	3 800 000
14	bruninzor	TikTok	3 700 000
15	elgato	TikTok	3 600 000
16	piuzinholl	Instagram	3 512 900
17	jonvlogs	TikTok	3 300 000
18	lasapaaaaa	TikTok	2 800 000
19	stiven.tc	Instagram	2 780 613
20	dilbliin	TikTok	2 200 000
21	bingojunkiess	TikTok	2 200 000
22	evelone1922	TikTok	2 100 000
23	slaterkodish	TikTok	2 000 000
24	rachaxp	Instagram	1 966 935
25	fluxo_two9	Instagram	1 918 052
26	evtushenko_dima	Instagram	1 797 746
27	alanafloresf	TikTok	1 700 000
28	tima_maconi	TikTok	1 700 000
29	kyivstoner	Instagram	1 663 612
30	paradeevich	TikTok	1 600 000
31	diegoneira3	TikTok	1 500 000
32	eypiedra	TikTok	1 500 000
33	lopezzjoacoo	Instagram	1 456 272
34	thenotoriousprankedy	Instagram	1 430 137
35	kareykadasha	Instagram	1 339 234
36	elranty	Instagram	1 301 162
37	westcol	Instagram	1 269 735
38	calaaaango	Instagram	1 240 844
39	davoobj	Instagram	1 184 008
40	gazzettadellosport	Instagram	1 130 765
41	fluxo_gorilatv	Instagram	1 111 213
42	davooxeneize	TikTok	1 100 000
43	gensyxa	TikTok	1 100 000
44	sport1news	TikTok	1 100 000
45	neekolul	TikTok	1 100 000
46	linfnx	Instagram	1 052 693
47	nsmartynov	Instagram	1 049 458
48	sharkao	Instagram	1 047 934
49	dedeof	Instagram	1 001 195
50	el_ranty	TikTok	1 000 000

Instagram and TikTok bloggers possess an extensive number of subscribers, enabling them to connect with a wide array of users and establish brand recognition. The listed 50 accounts collectively amass 214,269,797 followers. Followers place their trust in influencers and diligently follow their advice and recommendations. Partnering with bloggers presents a valuable opportunity for iGaming projects to attract new users.

barstoolsports
Platform: TikTok
Followers: 27,300,000
Optimal for: All thing gambling

Barstool Sports, established by Dave Portnoy in 2003, has emerged as a well-liked sports and pop culture media company. Initially starting as a print publication in Boston, it has evolved into a thriving digital media empire, commanding a significant online presence. The distinctive and often irreverent approach taken by Barstool Sports in their coverage of sports and entertainment has garnered them a substantial following.

The company's extensive coverage spans various topics, encompassing professional and college sports, gambling, viral videos, and celebrity gossip. Barstool Sports pushes the boundaries of conventional sports journalism, fearlessly taking risks and addressing sensitive subjects.

With a notable presence on social media platforms like TikTok, Barstool Sports shares condensed and dynamic versions of their content. On their TikTok account, a combination of sports-related videos, comedic skits, and viral clips is presented. There exists a potential customer base of 27,300,000 individuals who hold a positive disposition towards advertising gambling products.

bleacherreport
Platform: Instagram
Followers: 20,917,830
Optimal for: Projects related to sports

Bleacher Report (BR) is a renowned media platform that specializes in sports journalism, news, analysis, and entertainment. Its establishment dates back to 2007, and over time, it has emerged as one of the foremost sports websites globally. A distinguishing feature of Bleacher Report is its extensive team of authors and journalists, exceeding 2,000 experts and writers. These individuals collaborate with BR, offering their distinct perspectives and analysis on various sports events.

The official Instagram account of bleacherreport stands as one of the most influential and widely followed sports accounts on social media. Since its inception, it has amassed a massive audience of sports enthusiasts and delivers captivating content covering sports news, game highlights, interviews, entertainment, and much more.

With over 20,000,000 devoted sports fans, this account proves to be an exceptional tool for promoting a sports-related companies, given its average of 3,000,000 views on Reels alone. Furthermore, there are additional advertising avenues available, such as purchasing ads in Stories, posts, or live broadcasts.

funnyhoodvidz
Platform: Instagram
Followers: 17,069,181
Optimal for: All thing gambling

This Instagram account enjoys immense popularity among users, thanks to its ability to deliver entertaining content. In terms of advertising, you may encounter promotions for gambling games on the profile. For instance, it is possible to acquire a series of posts and stories, similar to what Stake did, with their advertisements regularly appearing in the account's stories throughout the year.

egorkreed
Platforms: TikTok, Instagram
Followers: on Instagram -14,665,056; on TikTok - 12,500,000
Optimal for: All thing gambling

Yegor Bulatkin, better known by his stage name egorkreed, is a renowned singer from Russia. He commands a substantial following on social media platforms such as Instagram, TikTok, YouTube, and Twitch, where he actively interacts with his fans. egorkreed utilizes his influence to promote a diverse range of products, spanning from video games to online casinos.

With an outstanding presence, egorkreed secures a prominent position in the ranking, amassing a combined follower count of 27,165,056 across these platforms.

To sum up

In total, these 5 accounts (with 2 of them belonging to Egor Kreed) have over 90,000,000 followers. Only these accounts alone can already generate significant traffic for iGaming businesses. Moreover, this number of followers is not final since popular TikTok and Instagram accounts continue to grow their follower count. In a few months, the milestone of 90,000,000 may exceed 100,000,000 followers.