Looks like Mason Hinkle to me. Younger brother of Grant and Blair.

Malibusparky makes some interesting points however let's consider what happens in real world corporate governance. Here the shareholders approve a board of directors and the corporate officers must convince that board that a new stock offering makes sense. In this case, Swarm's corporate officers are simply bypassing the board and going directly to the existing backers.

Doing things in this way is not all that different from normal corporate governance. I will not attempt to make a value judgement on whether it is better or worse. Like most things, there are tradeoffs. However personally I think that trusting in the wisdom of crowds, especially crowds with a direct stake in the endeavor, is not an unreasonable approach.

This vote also, as a side effect, demonstrates one of the cooler capabilities of the crypto-asset-based approach to corporate backing which is the ability to conduct an adhoc vote of the backers. Very cool.

The whole idea of using crypto-asset-based crowdfunding instead of something like kickstarter is to give everyone involved more flexibility in how the endeavor unfolds. The backers can hold, sell or spend their asset while the issuers can alter their mix of product offerings/discounts, conduct buybacks or conduct additional offerings as warranted by circumstances. The Swarm team came up with a financing plan but now have decided that they want to alter that plan in order to simplify their story and thereby enhance their chances of a successful initial offering. I say fine to that.