I think its very good that you have a business plan! After reading it, I do have to say that we are missing some vital information.

Your market analyse is very little and unclear how you would fit bitswift into the current market. Also you don't compare yourself to others (or what ever looks the must alike) this is a essentially part of a business plan. Are others successful or did they make mistakes: Strengths, weak, opportunities and threads

Financially details, well to be simple, there aren't any, just to make things clear, this is the must essentially part of you business plan. For example, you don't explain how you will use your ICO funds and what you can expect from it.  Example *Spend 20000$ on commercials and expect 500 new customers buying 50k bitswift and price will go up 20%.*

What are your expectations, where do you want bitswift to be in 1 year -2year -3year etc.

I personally thought you would start selling your modules to companies/organisations or promote them in some way that people feel the need to use bitswift. How is it different from other coins, where is the real added value and how will you bring it to the main stream. What will it cost to do so and what's is your expectations.

Please don't see this as fud, I do have bitswift in my portfolio and am just pointing out the gabs in your plan so you can make it stronger.