Glad you have done the research.

You must be one of the 29 people since 2012 who have viewed his YouTube video introduction. http://m.youtube.com/watch?v=SnxgdkhLfZw

Or maybe you are a fan of his website http://joemoz.com ?

Or perhaps a customer of his company http://www.limitlessacuity.com/ ?

He looks like a gifted marketer and does have a lot of skills.

This coin is a scam though. If it were a genuine project that could stand on its own it would not have been released ICO and deliberately concentrated in the hands of a few stakeholders.

There are very few of them available to sell, since there aren't miners. All of the buyers are either people willing to go along with the scam so they can cash out later, or people too stupid to figure it out.