People who believe in a positive future for Bitcoin will invest.
People who try to invest looking only at the market charts will face the risk of volatility.

A person who invested believing in a positive future will not lose anything, because if they lost, they did so by trusting their instinct. That will give them a new lesson, and that itself is a gain.

So in short, people who gamble will always face market risk, people who invest for the ideological reasons (i.e buying stocks to hold a share of a company etc.) will be rewarded with either the gains or a sharper intuition.

This is just my view about it