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Neither WeTrust nor Edgeless need their own token. Someone will create copies of their smart contracts which operate with ETH or BTC or which ever is the most liquid and popular token.
Users are not going to adopt a different colored coin for every service they want to use, nor go buy colored coins for every WeTrust fee they need to pay.
These companies need to develop business models that don't depend on them each creating their own unit-of-exchange, because monetary theory informs us that will never happen!
The ICO craze is for taking money from stupid people. Simple as that.
All of you who are buying these tokens are going to lose.
Yes, I was wondering the same thing? How do ppl adopt all those different tokens? Why don't all those projects use eth or btc instead? please share more inside and elaborate a bit more on this matter. Thank you