We have been building a mailing list. A mailing list of people that are not involved in bitcoin at all.

I do not think you understand the power this coin will hold when thousands of new people suddenly download and run our wallet.

Obviously the largest cost is going to be postage. Sending out 10,000 paper wallets will cost $5000 if we do not get a bulk rate.

Slenderman is the most widely known urban myth in America. The point is if we can reach a large amount of new people we can build a  network large enough for true anonymity.