Is there a reason a consumer would want to buy emunies first to do the purchase with instead of just using his/her visa card?
The only answer I could give to this question is rhetorical: Is there any reason a consumer would use any cryptocurrency rather than a visa card?
No there isn't. That's why I asked if they had perhaps came up with a new idea to take crypto to mainstream.
The initial users would be people who have already bought into the idea of a decentralized, P2P currency and network as an alternative to the existing financial systems monopolized by the large banks and financial institutions.
i.e. yet another way for early BTC holders to dump (indirectly) for FIAT.
Is there a reason a consumer would want to buy emunies first to do the purchase with instead of just using his/her visa card?
Yes. eMu is the currency and eMunie the platform is an automated decentralised elastic money supply where your not robbed through inflation.
This means they wouldn't buy the eMu for that specific transaction but would have their entire income earned in (or converted to) eMu making financial transactions as effortless and practical as it is with the local fiat currency.
Most consumers don't have to worry about inflation as they don't have massive FIAT savings. They spend their salary in a month. Not much time for inflation to really affect anything. Store of value could be a valid use case though.
Sorry, I must have overlooked your question about plans to take crypto mainstream!