i think the first step is up to us (the current bitcoin users) to introduce bitcoin to others. i have personally done that many times, some accept and some don't care.
but as others have pointed out, until some big services and other merchants start accepting bitcoin there is not much moving forward for bitcoin towards mass adoption.
Completely agree, I got into this world because a friend insisted and teached me some minor things and then is up to you if you continue and learn more about it. And now that I want to learn more and more, whenever I see someone asking for what is BTC I react and tell them everything I know! Some people like me felt like "difficult" or "boring" starting, sure getting into this is not easy, but once you know enough it's worth the time imo.
So as far as this continues I'll keep the chain and get more people into it!