Interesting!  Have a look at their status page:

http://www.cedartec.net/status.php

This gives an interesting breakdown. They haven't started mass production yet, apparently. My hunch is that until they show progress pictures then there's very little to go off other than their word. One thing to consider: they only accept BTC as payment; the lack of paypal or another hard currency form is a little concerning, and I certainly hope this won't be a 'take the money and run' operation. A word about ASIC miners: either you get them early and mine-mine-mine or you don't bother; the difficulty spike will be tremendous.

As they say, the only people that make money in the goldrush are the ones that sell shovels!