I'm really excited about what's going on with the project and looking forward to doing some more business with AUR in Reykjavík.
Here is a question for the devs: Have you thought about some sort of collaboration with the numerous mobile payments companies that have been appearing in Iceland for the last years? One of them is un/fortunately also called "Aur". I think a collaboration like that could really speed up and spread common usage of AUR. None of these companies are seemingly dominant in the market so some of them might see this as an edge over competitors. In addition, they could charge a transaction fee to automatically market sell which also might seem exciting. It must be a great advantage when a third party / middleman suddenly has independent financial interest in making AUR payments a reality.
And it would be easy for users too. They would simply link their phone numbers to an AUR address in the app (just as they already linked it to a credit card/bank account) and could initiate a transaction by scanning a merchants QR code. Similarly they could transfer funds to any third party - friends, family etc. - by knowing their phone number. It would be as simple as initiating a regular mobile payment so users would already be familiar with the progress.