Latest posts of: Bshiki

Persona Overview

Persona represents the solution for identity management, aligned with the latest data protection regulations. Its scope is to empower the customer and grant him/her the control over their personal data as well as the means to secure access to their private details.
By using Persona, the individual spends less time updating their data and service providers can access the latest version of the customer data.

1. Onboarding

One KYC to rule them all. With Persona, anybody will be able to use the data validated on the Persona blockchain to sign up for new services. It’s a win-win for all the parties involved.
For the individual, because it can sign up faster, and the onboarding process is painless while still being in control of its private details.
For the other party, because it provides a smooth onboarding process, no or minimum costs to maintain up-to-date data on its clients.
With Persona, the individual will always be in control over what and with whom it shares its private details.

2. Fight fake news

Fake news affects our day to day life. It’s becoming harder and harder to find the truth about global events or how companies perform.
By having the articles signed by journalists enrolled in Persona, it will be easier for us as readers to access the true news and eventually have only these news accessible in search engines. And it will be easier for journalists to take credit for their materials and even have their materials scored better on internet search engines results.

3. Medical records

With Persona you could eventually have better health insurance by giving your insurance company access to your Fitbit wearable. Or you could participate in cutting-edge experimental treatment by providing private details while you're in control all the time.

4. “Safe dome”

Persona is about keeping you in control over your data, no matter if we are talking about personal skills, professional experiences, Social Security Number, e-mail address or phone number.

Since each interaction you have with a third party is based on a minimum level of trust, Persona aims to provide you the level of trust required by the entity you’re interacting with, but, unlike till now, keeps you in the driver’s seat when it comes to your private details.

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