When Electroneum did their ICO, BTC was $13,000...
...so for the last 2.5 years they couldn't really spend much, so they focused on building the userbase and use cases organically ON THE CHEAP.
Now the 40 million they raised, with barely any money spent, is 100+ million they have in their war chest.
They would have been idiots to blow their money on advertising when BTC was half that it was during the ICO, putting their capital at 20 million for all those years.
Now that BTC is at an all-time high...here comes the advertising promised in the white paper.
What advertising?
Next week we will see crypto commericals on TV in the United States for the first time.
The last ETN pump was 450%.... commericals on TV will most likely blow that away...easily 5 cent ETN coming 1000% easy!!!