I just can't figure out why Bitcoin hasn't started rallying yet

. I thought for sure it was going to get excited when Fidelity Bitcoin custody service launched and Samsung Galaxy S10 started selling and the London Blockchain ETF yet the price of Bitcoin is acting nonchalant still trading at 3900 for the past week. I just find it mindboggling that given all the news and events since the start of 2018 when prices were at or near all time highs in regards to Cryptocurrency if you asked me I would value the prices to be higher as I see increasing adoption. On Fidelity Digital Assests Twitter account they mentioned that institutional interest is still the same.
https://twitter.com/Kr00ney/status/1104056994393133058