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Articles can be said to be "mothers" of all content.
Articles not only include bloggers, journalists, or copywriters only. As one of the most flexible, dynamic and efficient types of content, creating articles that actually have to be the experience of all content creators or brands or businesses that want to do their Content Marketing programs.
Characteristics of quality articles are interesting, curious, pleasant to read, provoking reactions, and giving value to the reader. When you use, you will create a website for your readers, and you become a follower of your brand.
Write Quality and Readable Articles
Quality articles for websites, brand channels, or blogs are not just short words, without knowing how to attract and 'sexy'.
The article you have tried to write is as interesting as possible, not just the title in the row title on the google page without being clicked to read the contents of the article. Even if I clicked, was the article read thoroughly? Are they involved in reading the article? From the article, visitors want to read another article?
If you find an article for your brand without results, maybe you did something wrong, and your article isn't optimal. But don't worry, you're not alone.
Because in fact, according to Jakob Nielsen, readers only read about 20% of every page of the website!
That percentage is from an average of 1500 words per article in Content Marketing. This article is shared how many times can not be read by internet users.
Why ??
This is according to Neil Patel because there are three types of articles on the internet.
1. Readers of article content without reading it to completion. Type of reader Hypocrites.
2. The reader only reads the title and title section, then stops reading. This is a photo reader Quitters.
3. The reader starts reading the headline, and immediately goes down to read the conclusion. Reader type fans.
Need to get around the habit of reading this article, so that the articles that you write on the website remain attractive and of quality to read. It can even be viral.
You need practical steps in making articles that are interesting and readable.
Practical Steps to Make Good Articles
Try applying the following steps as a way to create articles that can attract traffic on the internet.
1. Use the appropriate language style for your article readers
Make an article that fits the needs and character of the reader. Different article topics, different categories of readers, will be different from how to write them, depending on the right article.
Young people, housewives, adult women, adult men, respectable women, or adult men?
Article style of this article. Write NOT for yourself, but write it for your readers!
Therefore, even before you start writing articles, you need to make a Persona for your Marketing Content program, to be clearer with what you want, what they have faced, alternative solutions, and how to do 'telling' persuasion for them!
Even though the articles that you make are shared by hypocrites, quitters, and fraudsters, it turns out that ALWAYS will read your website articles thoroughly. Readers like those who are 'involved' with your articles and websites. They will continue to read them until they are finished.
2. Fishing the Reader with a Beautiful Title
He said, "first sight, very tempting"! Likewise in articles in online media.
Articles for online media are different from articles written for television magazines, where there are those who have the full intention to read the content. Online media articles need to have charm. So, for people to want to know or look for instructions on google, your article is the most interesting with just a glance
How? From the line of articles raised by google, the article will be viewed with the reader, yes from the title. Only 'beautiful' titles that make readers curious click on your website, and read the article further.
Some Beautifying Tips Article Title:
Create a Direct Title.
Readers in articles that show direct benefits or solutions for them. So make an article with titles like:
Sports in the Office To Shrink Stomach and Thighs
Earn Extra Income with 2 Easy Steps
Readers are often lazy and don't want to linger in reading articles. Articles with numbers giving the benefit of this article will be easy to read and can be contributed practically. For example:
5 Ways to Save Android Mobile Batteries Without an Application
8 Favorite Weekend Activities to Build a Romantic Atmosphere
Build Curiosity Readers With Questions
This method is done to equate perception with the audience, and build sympathy and empathy, which interactively make readers relate, and can make solutions to their problems.
Want to use money from YouTube? These are the steps!
Already Diet But Not Successful? Maybe you made this error.
How to make a title from me:
- Use keyword research to help find the title your audience is looking for.
- Make a number of titles for your article, and choose the one that works best for content and audience.
- Error text equalizes title with topic! The topic is too general, while the title must be specific. For example: "Creating a Marketing Plan" (topic). "- 15 Steps to Making an Effective Marketing Plan" (title).
- Make your article title private, as if you wrote it for 1 specific person.
3. Optimize Headlines and Initial Paragraphs
In telling and discussing, there is a concept of the beginning of the end.
Starting or the forefront and the beginning of the story - or in the case of articles, is the first 1-3 paragraphs - is a position where you must be able to get the attention of the viewer, by presenting what is most important and what will be the reason the audience makes the decision to continue reading or not.
And this can also be used in writing articles on your website. In fact, you can say, this concept applies even stronger in viewing articles on your website!
That is, you must optimize your initial paragraph by giving the essence and core, or SUMMARY of your entire article, in a concise, clear and solid manner. You must be able to answer the question in the head of the reader, "Why should I keep reading until it's done? What's interesting about this article? What is this article about? "
Tips:
Make a summary by taking or starting topics, taking a portion of the middle, and part of the end, before starting the actual content.
4. Pamper the Eye of the Reader with a Sexy Writing Format
Your article must be sexy.
Articles that are too complete with text and without formatting variations will make the article look boring, long, and make people before reading it.
Display sexy articles for articles that are made in a friendly format to see readers. So it doesn't make the reader's eyes tired, add trash to start reading the article until the end of the writing.
Some things you can do to make your writing become sexier for example:
- Use short paragraphs, and play the length of each paragraph.
- Use numbering or points.
- Use the beginning of a different paragraph or margin.
- Play font size and spacing between lines.
- Use quotes or blockquotes.
- Insert pictures and graphics.
- Understand the 'F' pattern of reading from readers on the internet.
5. Close Articles Strongly
At the end of the article, the reader has begun to lose direction about everything he reads. This is the time for you to give a strong shot, which will be one of the most memorable of your articles.
To close tightly, you need to relearn the topic you just conveyed simply, give the final information or information that you want to convey in the form of affirmation, or you can also place an invitation, call to action, or question to carry out the same task you want .
6. Optimize Your Article with Keyword Research and SEO
Making the article you want is good.
But it's better if you can make articles that are suitable and indeed your readers are looking for.
That is, you don't need to be a chameleon that only brings out popular keywords, and writes something that is trending or being sought by the market. Because remember, not all popular keywords match your channel as content creators or as brands.
You want to write what suits you, and that fits your brand, business, or product.
At the same time, you also want to optimize SEO in your article.
But keep in mind, don't let SEO dictate the contents of your article! SEO is a tool that optimizes articles, and NOT ONLY. In Content Marketing, your articles are made for readers, and not for robots. So use natural and human-friendly sentences, not just written sentences to boost SEO.
Tips:
Write down the conditions you speak, and insert enough SEO keywords, and in natural sentences. Remember, the latest Google algorithm can use unique and special languages that only to outsmart SEO. This will actually add to your content and articles.
Those are some ways and tips for writing good and quality articles in your Marketing Content program! Whoever you are, whether you are Creator Content, or brand and business, fill in all of your tips now on your website and channel.
Have fun writing quality articles!
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