I think its cause of the terrible name Ribbetrewards that its gone under the radar for so long and also the development seems quite drawn out but professional.
It has been rebranded as Loyyal and has massive partners like Deloitte planning to use its platform. The industry of loyalty is supposedly billions every year as companies and stores try to hold onto customers with point cards, airmails etc.
So Loyyal seems like its about to explode as its market cap is only 250,000 dollars now.
There don't have a presence on this forum and are in the real world it seems picking up funding and partners.
https://bitcointalk.org/index.php?topic=857452.620they seem active on social media though..
https://twitter.com/loyyalcorp*Disclaimer. Of course I bought some before I posted this....because I think it will go up a lot...thats doesn't mean I'm not sincere.