[OUR UTILITY TOKEN PRE-SALE FOR PRIVATE INVESTORS STARTS TOMORROW]

OUR UTILITY TOKEN PRE-SALE FOR PRIVATE INVESTORS STARTS TOMORROW

For additional information please visit our website at https://www.pricesetter.net/ico

MASTER HYBRID AD EXCHANGE

Price Setter’s Master Hybrid Ad Exchange will host a Master RTB database.  Millions of advertisers will be able to store and maintain their bidding data and bidding parameters in the Master RTB data base via their representative ad agencies and/or Demand Side Platforms (DSP’s). Clone RTB databases will be created and integrated with  individual partner ad exchanges and/or Supply Side Platforms (SSP’s).

Publishers will also integrate with Price Setter’s Master Hybrid Ad Exchange and  store and maintain their data there.

All RTB auctions will take place via clone data bases and ultimately processed by Price Setter’s Master Hybrid Ad Exchange. This unique feature will facilitate the integration of millions of advertisers and publishers which can equally be accessed by partner ad exchanges and/or (SSP’s).

By reversing the existing supply chain structure from multiple ad exchanges and multiple DSP’s interacting with multiple segregated RTB data bases, to a new central Master Hybrid Ad Exchange and a Master RTB data base every team player wins.

Say goodbye to high latency programmatic waterfalls and high latency header bidding multiple simultaneous auctions. Say hello to the soon to be broadest, most efficient, lowest latency, true RTB  Master Hybrid Ad Exchange with the largest advertiser and publisher’s RTB data base.

MINIMIZES

Real Time Bidding latency
Use of programmatic waterfalls
Use of header bidding and simultaneous auctions through multiple ad exchanges
User data abuse bot clicking fraud
Intermediary commission
Treats from non-practicing patent assertion entities

MAXIMIZES
Fraud deterrence
Ad dollar paid to publishers (80% to 90%) of bid amount
Ad targeting accuracy
Number of participant publishers and advertisers
Elimination of intermediaries between publishers and advertisers
Number of advertisers in the RTB data base
Bid amount

[PRIVATE RTB TOKEN PRESALE F.A.Q.]

PRIVATE RTB TOKEN PRESALE F.A.Q.

For additional details please visit our website https://www.pricesetter.net/ico

Q: What is a Private RTB token presale?

A: A Private Token presale is an activity  to raise the funds necessary to prepare and deploy the actual Initial Coin Offering (ICO).

Q: Who can participate in the Private RTB token presale?

A: According to SEC regulation D Rule 506(c)  Only  accredited investors can participate in the Private RTB token presale.

Q: How can I become an SEC Accredited Investor?

A: By meeting at least one of two requirements.  One is to have a net worth of  at least $1,000,000 and the second is to have earned $200,000 ($300,000 if married) during the previous 2 years. All Investor’s ID will be verified.

Q: How to participate in the Private RTB token presale

A: Private Investors must first make an initial contact with Price Setter via email (see form at the bottom of this page) to express their interest in participating in the Private presale, at that time the investors must indicate the Dollar amount they are willing to commit. Funds are not transferred until there are enough Investors committed to invest a total of $3,500,000.

Q: What needs to be done before transferring the investment funds?

A: Price Setter and each individual Investor will sign a SAFT contract then the contract is registered with the SEC.

Q: When can Investors sell their tokens?

A: It is known that some early investors like to sell their tokens right after they are distributed for a quick 100% profit, from the 50% discounted price to the full price, however it is strongly recommended that investors hold on to their tokens as the total supply of tokens  will only be 19,500,000 tokens therefore, it is very likely that the demand will be higher than the supply.

[PRICE SETTER ®]

PRICE SETTER ®

HOME OF THE ORIGINAL REAL TIME BIDDING™

FOR DIGITAL ADVERTISING

We are not in a quest to reinvent the wheel…..we are the ones that invented it!

Visit our website at https://www.pricesetter.net/ico

Read our white paper here: https://pricesetter.net/wp-content/uploads/2019/03/ICO-White-paper-v-2.0.pdf

The most outstanding advance in mobile advertising in recent years has been the growth of Real Time Bidding (RTB)……..we invented Real Time Bidding back in the year 2005!

We present to you the Price Setter RTB Intellectual Property Initiative or Initial License Offering (ILO) – a block-chain RTB patent licensing program for digital advertising participants as part of our Initial Coin Offering (ICO) for the redirection of  the digital advertising Real Time Bidding (RTB) supply chain back to the way it was originally intended to be.

The original digital advertising Real Time Bidding or RTB concept through the years gave rise to numerous  derivative platforms such as  Programmatic Advertising, Header Bidding an several others, these platforms however, instead of improving the original RTB concept they have given room to the creation of a myriad of intermediary players that are causing more harm than good and have led to a dysfunctional RTB supply chain.  At the same time they have created an innumerable amount of supplemental technologies intended to cure the dysfunction but have failed. All of these technologies are based on the same core principle of the original Real Time Bidding (RTB) concept patented by Price Setter’s founders.

Price Setter is committed to redirecting the course RTB has taken during the last few years by implementing mechanisms that deliver a consistent, seamless, add-dollar centric, fraud free experience and efficiency across all RTB supply chain channels. In addition Price Setter wants to  grant free RTB patent licenses to  the first 1,000 publishers, to the first 8 ad exchanges and/or SSP’s and to the first 50 advertising agencies that contribute to our ICO and to all ICO presale Investors that request it. The purpose of the Intellectual Property Initiative is not only to assure compliance with patent law but also to protect license holders from non-practicing entities (NPE’s) retroactively to the year 2005. Once the free RTB patent licenses are exhausted RTB patent licenses could be purchased though our Initial License Offering (ILO) (Details to be provided at a later date).

Price Setter’s patent portfolio includes Patent No. 8,533,097 (the parent patent) – No. 8,655,771 (the shopping patent) – 9,892,445 (the RTB patent) – No. 10,019,745 (the RTB networks patent) – application No. 15/859,179 which was issued a notice of allowance on 3/26/2019 ( the smart phone and tablet patent) and other unpublished patents pending. The free RTB licenses to be issued during ICO only cover RTB patent No. 9,892,445. The rest of the patent licenses will be available  for purchase using RTB tokens at a later date during ILO. For additional information on patents please refer to our white paper.

OUR MISSION

To develop and deploy with the cooperation of selected existing ad exchanges and/or SSP’s, a unified hybrid ad exchange comprising a master RTB data base to conduct real time bidding transactions implementing the patented Price Setter concept of the “Transaction Arbiter” system and method.  Advertising agencies or other selected demand side participants will be able to store and maintain bidding data and bidding parameters on behalf of the advertisers they represent.

The various partner ad exchanges and/or SSP’s will integrate with the master RTB data base via data base clones so bid transactions can take place with minimal latency. By merging existing ad exchanges and/or SSP’s they will be given equal opportunity to share the information and bidding parameters of millions of advertisers and run auctions based on one or more of pre-assigned categories, filtered query categories, by location, by user options, by their specialized technologies, by other predetermined parameters or simply the ad calls will be routed to them in a rotating basis; this method will not only give equal access to partner ad exchanges and/or SSP’s but will also minimize Real Time Bidding latency.

The new hybrid ad exchange will also reduce ad fraud, increase accountability and transparency on how the ad dollar is distributed.

THE PROBLEM

The digital ad ecosystem has an enormous problem and is in desperate need of a correction. Statistics show that publishers only get approximately 30% to 50%  of what advertisers pay for an ad, the rest is consumed by those “making the market”. In addition, billions of ad dollars  are lost each year through click fraud, bid caching, , arbitrage and other fraud schemes.

Many bad actors on the supply chain do not want to fight ad fraud because that would reduce their own revenues by as much as 30%. It is estimated that 1 in 5 ad serving websites and apps are visited exclusively by fraud bots. The Verge

Today, advertisers may deal with more than 20 intermediaries – agencies, trade desks, DSP’s, ad exchanges, data management platforms and SSP’s, there is no clear way to calculate exactly how the ad dollar is distributed.

THE SOLUTION

A streamlined and consolidated supply chain is an approach that brings coherence to the complexity and fragmentation that now characterizes the flow of advertising dollars. Specifically a streamlined and consolidated supply chain refers to the process of aligning and implementing mechanisms to deliver a consistent seamless, ad-dollar centric experience and efficiency across all supply chain channels.

The solution lies in the key shift from a culture of competition among the demand side participants to a culture of collaboration, and with increase collaboration comes increased organizational consolidation. Now, do not take this wrong, competition is our game but the existing supply chain methodology is helping competing intermediaries and hurting advertisers and publishers who are the ones that make the digital ecosystem exist.

PRIVATE RTB TOKEN PRE-SALE PARAMETERS

Private presale dates: Starts April 1, 2019 ends when the hard cap  is reached
Sales volume of private presale: 7,000,000 RTB at $0.50 USD
Hard cap at private presale: $3,500,000 USD
Private presale price: 1 RTB =  $0.50 USD or its equivalent in ETH at the time of sale.
Minimum buying transaction : 300 ETH
Maximum buying transaction: 7,500 ETH
Discounts: The discount is 50% of the price in the main sale

MAIN RTB TOKEN SALE PARAMETERS

Main sale dates: Starts right after the private sale is announced complete and ends 3 months later
Sales volume on main sale: 12,500,000 RTB
Hard cap on main sale: 12,500,000 USD or 93,527 ETH
Price on main sale: 1 RTB= 0.00748 ETH or $1 USD
Minimum buying transaction: 1 ETH
Maximum buying transaction: Unlimited

Bounty details, block chain details,smart contract details, wallet details and other details will be announced at the time the official start date of the ICO is announced. (Once the presale is complete)