I see that is very pouplar project in Korea and in the US

what is everyones opinions on it?

Found out about a new project today called Ludena Protocol.
 From what I've read its an app in Korea currently with 3 million users thats launching globally soon

Basically you play mobile games like COD, PUBG etc and then get rewarded in tokens, in exchange for them collecting your data and then selling it to publishers.

Does something like this even make sense? Most gamers don't care about cryptocurrency in my opinion, but the fact that 3 million users are currently using the platform that can be easily convereted into DAPP users in the backgorund is kind of appealing.

Anyways, I would appreciate everyones input on whether these two industries should even be combined