What the Coinffeine team in Spain is trying to accomplish is a decentralized cryptocurrency exchange. An exchange that does not have a central authority which leads to a single point which is prone to failure, scams, and other unpleasantries.

http://themerkle.com/news/coinffeine-decentralized-trading-algorithm/

MovieTickets.com, one of the largest movie ticket purchasing platforms in the US, now enables movie-goers to buy movie tickets with bitcoin at 985 theaters.
http://www.coindesk.com/movietickets-com-bitcoin-payments-900-movie-theaters/

Banks are 'very excited' about what one of the world's best funded Bitcoin startups is doing

http://uk.businessinsider.com/30-million-bitcoin-startup-bitpays-backup-plan-sell-tech-to-the-banks-2015-6?IR=T