I began my journey with BitGold as everyone else did when I understood the concept an intrigued consumer.  I began following BitGold through Instagram, Twitter, their site, blog, etc.  It took me no time to realize I wanted to be involved.

I reached out to the BitGold team and I was luckily enough to be offered a role with the company.  I am the new Community Manager tasked with surveying and understanding the tone and the reputation BitGold is facing online across all digital channels. In the short period of time I have been exploring I have already found a consistent misunderstanding.  BitGold is not bitcoin. 

BitGold is democratizing the accessibility of gold and the way it is used everyday.

I encourage everyone to begin by going to bitgold.com and signing up for his or her free account. Once you’ve completed the simple email and mobile phone verification your journey with gold can begin. 

Start by depositing your local currency into the platform via direct bank deposit (debit), bank transfer, major credit cards, SEPA, China UnionPay, bitcoin or with cash through the BitGold ATM (currently in beta). Your LBMA approved gold is then fully allocated into the international Brink’s vault of your choosing.  BitGold picks up the storage fees and insurance costs for their users’ gold.  Once settled, BitGold has zero access to your gold.  It’s your gold, simple as that.

Buying gold is nothing new.  Buying gold with this amount of efficiency, affordability and security is new.  But this isn’t what separates BitGold from the competition.  What separated BitGold is what happens next.  For the first time in history users can save, spend, send, receive and redeem physical gold, easily and securely online.

Savings – gold is history’s best performing money. No exceptions.

Spending – gold’s biggest obstacle has always been its day-to-day usability.  For the extremely wealthy gold was fine as an asset to hold for safe keeping, without too much engagement over long periods of time.  For the rest of the world the barriers of entry were just too high.  The general population doesn’t have the capacity to set aside a large sum and forget about it.  Which excluded 99% of the population from the benefits of saving in gold.  With the BitGold debit card, accepted anywhere globally that major credit cards are accepted; this is no longer the case.  Users can take full advantages of saving with gold, with the ability to use their gold when they need it.

Sending & Receiving – gold is one of the most powerful tools on the BitGold platform.  And I don’t mean the technology – I mean the potential the tool has to BitGold users.  Never before has someone been able to easily part with his or her labor, as a freelance worker for example, and be empowered with gold.  Previously, someone working in a developing region as an outsourced or contract worker would have been paid via Western Union or Money Gram in USD, which they would have paid a fee to receive and another fee to convert to their local currency. BitGold users can be paid instantly online in gold, for free.  They are then free to save, spend, etc. as their needs dictate.

Redemption – at anytime a user can redeem the gold out of their BitGold account either via Bank Wire, back onto their Credit Card or as physical gold in 1-kilogram bars or in 10-gram cubes.   All gold is 99.95% pure gold from LBMA approved vendors.

This is all possible because of BitGold’s proprietary “Aurum” technology that powers the entire platform.  Aurum has shortened gold purchasing to an unprecedented instant settlement.  Gold has been waiting for a technology platform like BitGold to pair it with the ease, reach and accessibility it deserves.
 
If you have any further questions feel free to tweet me @AlexDeluce or send me an email at: alex.deluce@bitgold.com